The End of the Email Era

Ethan Shport on Aug 08 Management 5 min read

Slack’s team is on the mission to change the workplace for good. Will they succeed? Let’s find out.

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For decades, emails have successfully been — and basically are — the main corporate communication tool. But hey! Things have changed. We’re proudly facing the era when communication issue is being rapidly simplified and becomes a true matter of sec. Globally.
There are two types of people in the world: those who have never heard of Slack, and those who can’t imagine life without it.
— The Guardian

I’ll make no mistake if I suggest that you — the one who’s contributing precious time to read this “hype-headline” review (thank you, by the way) — are a hard, daily user of Skype, Facebook Messenger, WhatsApp, or something similar. Just like I am. It’s the best evidence of convenience and overall an advantage of each and every messaging app we interact with. Slack plays at the fairly same sandbox, yet for professional team collaborations.

In that perspective, emails contrastingly become boring...In that perspective, emails contrastingly become boring, right? They are deeply associated with corporate bureaucracy, overwhelming work, never-ending CCings, social media alerts, junk, and so on. We spend much more time actually clicking here and there than doing anything useful. To say the truth, chatting is so much different experience in terms of emotions than writing an email. That’s where Slack rocks.


Transparent, equal team communication is at the core of every business. It hooks up your entire organization and has the biggest impact on your productivity and culture. Essentially, Slack is the office messaging app that brings it all into a single place. It’s handy. It’s firm. It’s drastically modern. And it’s designed for those who struggles to have less emails and fewer meetings but get more stuff done. Sounds good? Let’s dig a little deeper.

How much Slack helped you reduce internal email?

How much Slack helped you reduce meetings?

May 2016 Customer Update


I suggest starting dealing with Slack by properly creating and establishing the channels of your teams. They are placed on the left side of the app. Nothing new. Very similar to most messengers we use. Channels could be public — open for each member of any team. And private — for projects where you want to engage only specific people.A public channel is marked with a slash, whereas a private one is marked with a lock icon. Just below the channels there’s a direct messages area where you can reach anyone precisely. No worries. It’s totally private. In the long run, playing with channels is a flawless and intuitive experience.

It is kind of obvious that you should run channels for each department within your organization

As a rule, it’s helpful to create both extended channels (#marketing, #accounting, etc.) and narrow ones (#marketing-smm, #accounting-vip, etc.).

Cross-department projects often need their own channels. These might bring interdisciplinary teams together and avoid turbulence from having project conversations in team channels. So keep an eye on having project-related channels as well.

Can't praise it enough. Slack transformed the way we work together at The New York Times.”
— Michael Villasenor, Creative Director, The New York Times


Apart from typically work-oriented channels, there are social or non-work channels that every company must have. Slack describes them being sort of a virtual watercooler where teams could discuss pretty much anything. From #trump to #kittens or last episode of #gameofthrones. It helps people feel comfortable and socialize across corporate community. That’s why it’s quite fun yet reasonably important to have one.

And in the end, it’s also very useful to create channels based on integrations of Slack and other services such as Twitter, just to keep normal channels clear from specific data.


Search possibilities here are roughly endless

The search is so deep and so contextual that basically your Slack transforms into a huge archive of files, docs, and knowledge. Completely transparent. Easily shareable.

Sharing on Slack is instinctive, too

Simply drag and drop pretty much any type of file or paste a link. Ta-da! You can get immediate feedback and discuss it in the comments right away.

Everything is in sync, just like it’s supposed to be these days

Every action of yours in the desktop app is reflected on fully native iOS and Android apps. 


As for integrations

Nobody likes constant switching across all those apps. All you have to do is set up integrations in order to be able to get all notifications directly to Slack. This will make your life much easier. 


There’s an App Directory at Slack’s website where you can browse, manage, and even build an integration app or a bot. It’s like a marketplace, just like Appswell, yet specific for Slack integrations. You do know what bots are and what they do, yeah? If not — let us know and we’ll make an article to highlight this bots-booming issue. Just like that.

It’s like a marketplace, just like Appswell, yet specific for Slack integrations


Slack’s servers are located in and hosted by Amazon’s AWS data centers. All data transfer is encrypted — no matter what device you’re now on, nothing goes over the network without encryption. Slack uses 256-bit AES, supports TLS 1.2 for all messages, and uses the ECDHE_RSA Key Exchange Algorithm (no problem, I don’t give a clue what it means either but sounds serious, right? Chat with your Personal Apps Expert for some answers. Those guys absolutely rock). 

Slack's UI


Yes, you can use Slack for free. There are no free trials or demo versions. It’s free. Forever. The only thing is that your search archive will be limited to your team’s 10,000 recent messages, and you’ll be limited to 10 service integrations. Not bad, I must admit. But if your organisation has 800+ people and endeavours space exploration, you’ll probably want a little bit more from Slack.

Doing the math, Slack is 22 cents a day (for a user on our Standard plan). For the money you spend on buying just one employee a chair, a desk, and a laptop, you could have Slack for 30 years!Slack 
All your team communication in one place, instantly searchable, available wherever you go. That's Slack.